A personalized exploration and step tracking app to gain user insights and behavior patterns and provide a new method of upselling Manulife Insurance to app users based on their lifestyle patterns. The app can be used as a trip companion or fitness tracker. The app will be able to suggest work out routes or sightseeing opportunities nearby using geo location data. A later idea is to include an AI Fitness Instructor to help users achieve and maintain a healthy lifestyle.
A user story developed to explain the journey taken by the users interacting with the app.
Application screen UI & UX Designs for the mActive App.
One of the wireframe sketch for mActive
Application was developed up to prototype stage before the project was re purposed due to the appearance of Google Trips.